This course will cover the principles, practices, and applications of general and social marketing as it pertains to developing communication campaigns for a food production company in a foreign country. During a seven day program in Belize, students will visit Belizean history and culture sites, several farms, an agritourism business, and several “typical” tourist destinations.
This is a service-learning course, and students will work with an actual, international client to create an integrated marketing campaign that will be used. Through service learning, students will be able to identify, articulate and critically reflect on ethical issues in personal, professional, and/or civic life from their own perspective as well as that of others.
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